Tourism Industry
Tourism Industry Solution
Consolidate the user data of tourism enterprises across online, offline, and channel business systems. Utilize the SCRM membership marketing system for centralized management to promptly understand and respond to user needs. Effectively segment user groups for personalized marketing, and enhance user satisfaction and loyalty.
Industry Status and Pain Points
Many tourism and hotel groups have formed a network and large-scale development pattern. A complete set of SCRM membership marketing system centralizes data management, integrates online and offline services, understands customer needs in time and improves customer response speed, in order to carry out rapid and personalized marketing, customer care services, improve customer satisfaction and loyalty, and obtain competitive advantages and performance growth.
01
Low level of digitization in the industry as a whole
Decentralization of user data and difficulty in integrating data sources
02
Customers 'higher demand and expectations for the project
Turnover ratio of tourism users is high, lack of follow-up maintenance and management
Creating a Data Pool for Chinese Members
Save hotel human resource costs
Increase employee engagement motivation
Active push to improve member stickiness
Digital Innovation
Tourism Industry Solution
Integrate customers from the front end and create a centralized membership pool
Set up a membership center at the PC end and wechat end synchronously to ensure basic membership management.
Flexible membership benefit mall system to attract users to register and maintain active membership status.
Dig into wechat features and further membership operation
Set different labels for users via wechat portal
Wechat authority differentiation for ordinary users and employees
QR code creation and scenario-based applications
Interactive association between subscription account and service account
Fits the needs of actual business scenarios in tourism
Customized Development Solutions
Grant personalized authority to corporate stores to standardize internal management Store QR code posters to motivate employees and users to attract new customers Scan store QR code to follow customer service for personalized service
Marketing Campaign
Wyndham Hotel Group: Starting with New Member Recruitment to Build an Exclusive Member "Reservoir"!
Wyndham Hotel Group operates in over 80 countries and regions across six continents and owns approximately 9,200 hotels, making it a global leader in hotel brand franchising. With around 817,000 rooms, Wyndham meets the accommodation needs of frequent travelers and excels in the economy and midscale lodging segments. The group is also a trusted provider of hotel management services, directly managing over 400 hotels.
Traditional Travel Companies: How to Build a Membership Marketing SCRM System from Scratch?
A certain international travel agency group co., ltd. (referred to as the "Travel Group") was established in the 1990s. Adhering to the business philosophy of "sincerity and friendliness, customer first, reputation first, mutual benefit," the group has long provided high-quality travel experience services to a wide range of customers. Currently, the travel group has developed a networked and scaled development pattern, owning multiple travel agencies and 14 branches and subsidiaries, including those in Shanghai, Jinan, Chengdu, and Fuzhou. Additionally, it has liaison offices in many cities such as Beijing, Tianjin, Nanjing, Guangzhou, and Shenzhen, making it a large comprehensive travel service enterprise.