零售行业解决方案-webpower官网

Industry Status Quo and Pain Points

After years of development, most of the retail brand owners have accumulated high-quality reputation and millions of members and followers.
A big brand shall take into account at certain development stages, the ways to consolidate these members and followers, build a membership map, and carry out membership marketing activities.

Dispersed data
Millions of members are widely diverted on websites, offline counters, supermarkets, e-commerce platforms and social platforms. What if they are not interlinked?
Inconsistent experience
How do we ensure a consistent experience for consumer through store consumption and online interaction?
Messy user labels
Is an unorganized label system able to offer valuable business insights, provide strategic guidance for follow-up marketing activities, or guide enterprises to make profits?
Incomplete life cycle
How do we design a whole life time customer journey including registration, purchase, re-purchase, reactivation, data mining, and loyalty enhancement?

Retail Industry Solutions

01
Integrated Omni-channel Data and Management
02
Label System Construction
03
Automated Lifecycle Operations
04
Social Marketing Campaign Planning

Integrated Omni-channel Data and Management

Based on SCRM, integrate consumer data from stores, online shops and other channels into a unified online view to form a membership map, design marketing activities, to improve marketing efficiency and optimize customer experience, and promote growth of brand performance and profits.

Unity: convenient membership binding process, forming a unified perspective
Diversity: build a highly interactive marketing scenario and dynamically enrich user portraits
Guidance: Clarify marketing orientation, such as group segmentation, life cycle planning, best content/product recommendation, re-marketing journey, etc.

Label System Construction

Sort out user labels regularly, optimize membership label system according to real-time business needs, ensure brand insights of potential consumption demands of each consumer type, and activate refined operation.

Automated Lifecycle Operations

Establish a precise management system for membership operation strategy analysis, focus on cultivation of brand membership loyalty, and ensure complete brand penetration with a more sustained momentum.

Registration
Purchase
Repurchase
Reactivation

Audience: New WeChat follower Strategy: Attract follower to register to enjoy their member benefit
Audience: Registered member without purchase Strategy: Accelerate conversion rate by personalized recommendation & coupon
Audience: Purchased member Strategy: Enhance member engagement & win gifts with member points
Audience: Laspsed Member Strategy: Personalized recommendation & discount incentive

Social marketing plan

Focus on current hot topics, adapt to actual consumer scenarios, and plan social marketing campaign. H5 & customized mini-app development, upgrade O2O interactive experience; Advertising via Wechat moments, KOL promotion, etc.